VELIX

How might we redesign an existing product to form a new meaning and expression? 

Duration: 14 Weeks

Existing Product

Bang & Olufsen Beosound 2

High-end home speaker that fits seamlessly into a modern home environment.

Persona

Age Group: 30-50

  • Affluent

  • Design-conscious

  • Comfortable with technology

Behaviors

  • Comfortable with technology and smart home integration

  • Clothing: Minimalist, neutral color palette, quality brands

  • Accessories: Premium watch, leather, quality over flashy logos

Attitudes

  • High status awareness, 

  • Appreciates exclusivity

  • Strong brand awareness

  • Willing to invest in high-quality experiences


Core Values

  • Intentional consumerism

  • Quality > Price

  • Efficiency and simplicity 

How might we transform Beosound 2 into an emotionally expressive object that reflects identity, energy, and social presence rather than passive listening?

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